Client The Simple Wheel Project Scope I was hired to perform the initial user research for Simple Wheel, a new online philanthropy service. The objective of this research was to uncover valuable insights about the types of people who might use this service, their behaviors around giving, and how they use existing online tools to manage their money. The research effort was focused in three key areas: one-on-one interviews, an online survey, and secondary research in the form of a […]

Categories: Design Thinking

Client Ziba/Multinational Consumer Packaged Goods Company Project Scope I was hired as a consultant in Ziba’s Consumer Insights and Trends group to work on a consumer experience project for a Fortune 100 CPG company. The project involved sorting through large amounts of quantitative consumer data, conducting in-person interviews, and synthesizing the information into a singular consumer experience journey. Role Research Analyst

Categories: Design Thinking

Client University of Oregon Project Scope In 2007 the University of Oregon received approval from the state legislature to begin a new BFA program in Product Design. The school had also signed a lease on a new space in Portland, Oregon’s historic Old Town to be renovated into studios and classrooms. I was hired by the Dean of the School of Architecture and Allied Arts to develop a program that included identity, publicity, recruitment and curriculum development for the new […]

Categories: Design Thinking

Client Hispanics in Philanthropy Project Scope Hispanics in Philanthropy is a grantmaking organization based in San Francisco that seeks to foster policy change to enhance equity and inclusiveness. HIP approached us to help them clarify their mission, vision, and values. They wanted to understand how they were currently being seen by their internal and external constituents, and what steps they could take to clarify their mission and goals. We conducted interviews with HIP associates in 4 cities: San Francisco, Miami, […]

Categories: Design Thinking

Client Guittard Chocolate Project Scope Guittard Chocolate is an artisanal manufacturer of single-origin chocolates. The company was founded in San Francisco in 1868 and has remained true to its heritage of being a family-owned, innovative purveyor of fine chocolate. The company is well known by pastry chefs and confectioners as a supplier of high-quality baking chocolate, but is not well-known to a larger customer base. We were hired to conduct research in order to position their line of single-origin chocolate […]

Categories: Design Thinking