
Global Footwear Brand
by ZL
Client Global footwear brand Project Scope I was hired by happylucky, a digital marketing agency, to provide their creative team with on-the-ground information about consumers of the second-largest footwear brand in China, specifically youth in Tier 2+3 cities. Our methods included desk research prior to the trip, in-depth interviews with people in their homes, and multiple intercept interviews in shopping areas and malls. We set out to answer: 1. What is a day-in-the-life of our consumer in China? 2. What […]
Categories: Design Thinking