
Simple
by ZL
Simple was an experiment in banking. Could a bank not be evil? I got to wear lots of hats at Simple as it transitioned from startup to bonafide offering. Unfortunately, the experiment didn’t last and in 2021, Simple’s parent bank announced they would be shutting it down. Some highlights: Built our first customer personas, along with an awesome board game to go with them, by combining quantitative analysis of user behavior with diary studies + interviews (I gave a talk […]
Categories: Design Thinking