Simple was an experiment in banking. Could a bank not be evil? I got to wear lots of hats at Simple as it transitioned from startup to bonafide offering. Unfortunately, the experiment didn’t last and in 2021, Simple’s parent bank announced they would be shutting it down. Some highlights: Built our first customer personas, along with an awesome board game to go with them, by combining quantitative analysis of user behavior with diary studies + interviews (I gave a talk […]

Categories: Design Thinking

When I joined, GitHub had no existing qualitative research practice, so the job was to spin one up. I got super lucky and a few months in, an acquisition brought in several talented researchers to the team. I was also able to hire a few researchers as well. A few of the high points from my time at GitHub: Grew the research practice from a “team of one” to a team of 6 researchers Established an internal agency consulting model […]

Categories: Design Thinking