Simple was an experiment in banking. Could a bank not be evil? I got to wear lots of hats at Simple as it transitioned from startup to bonafide offering. Unfortunately, the experiment didn’t last and in 2021, Simple’s parent bank announced they would be shutting it down. Some highlights: Built our first customer personas, along with an awesome board game to go with them, by combining quantitative analysis of user behavior with diary studies + interviews (I gave a talk […]

Categories: Design Thinking

GitHub was an adventure! I knew relatively nothing about the developer tools space, outside of having used GitHub extensively in a previous role. When I joined, GitHub had no existing qualitative research practice, so the job was to spin one up. I got super lucky and a few months in, an acquisition brought in several talented researchers to the team, as well as making Cindy Alvarez my boss. I was also able to hire a few researchers as well. A […]

Categories: Design Thinking