Multinational CPG Company

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Client
Ziba/Multinational Consumer Packaged Goods Company

Project Scope
I was hired as a consultant in Ziba’s Consumer Insights and Trends group to work on a consumer experience project for a Fortune 100 CPG company. The project involved sorting through large amounts of quantitative consumer data, conducting in-person interviews, and synthesizing the information into a singular consumer experience journey.

Role
Research Analyst