P&G

pg_post_its

Client
Ziba/Procter & Gamble

Project Scope
I was hired as a consultant in Ziba’s Consumer Insights and Trends group to work on a consumer experience project for Procter & Gamble. The project involved sorting through large amounts of quantitative consumer data, conducting in-person interviews, and synthesizing the information into a singular consumer experience journey.

Role
Research Analyst